Thousands to Set the Pace

Presented By the Daily News
This Event Teams Partners In Prevention With New York Road Runners 
to Increase Awareness and Promote Prevention of Colorectal Cancer

February 12, 2004 -- (Bronx, NY) More than 4,000 participants are expected to set the pace by joining the race to prevent colorectal cancer, when they participate in the first annual Colon Cancer Challenge on Sunday, March 14th 2004, benefiting Partners in Prevention – a program of the Albert Einstein College of Medicine of Yeshiva University and Montefiore Medical Center – presented by the Daily News and held in conjunction with the New York Road Runners (NYRR). 

Participants can choose from a 1.7-mile walk, four-mile run or men’s-only half-marathon -- a first among the usual NYRR race offerings. (The new race is being introduced as part of the Colon Cancer Challenge, to address membership requests to aid them in training for the Boston Marathon and other such races that take place early in the year. The NYRR already offers a women’s-only half-marathon in May.)

At the same time, supporters can sponsor participants to help raise funds to aid the research, clinical, and educational efforts of Partners in Prevention.

“The Daily News is proud to work with Albert Einstein College of Medicine, Montefiore Medical Center and the New York Road Runners for such a worthy cause,” said Les Goodstein, president and COO of the Daily News. “Partners in Prevention is a valuable program that will hopefully save lives while raising awareness about colon cancer, a serious but treatable disease.”

The Colon Cancer Challenge will take place in Central Park, followed by an award ceremony for top race finishers and fundraisers. The awards ceremony will be accompanied by entertainment and educational activities.

“We want the Colon Cancer Challenge to become a benchmark in raising public awareness of colorectal cancer and its preventability,” said Thomas K. Weber, M.D., director of Partners In Prevention, as well as associate professor of surgery and molecular genetics at Einstein and chief of surgical oncology at Montefiore. “Through the Challenge, we hope to inform people that colon cancer is preventable, and that when it’s detected early, it’s treatable and beatable. We’ll also offer recommendations on what people can do to prevent the disease.”

According to the American Cancer Society, colon cancer is the leading non-tobacco-related cancer killer in the country, and is second only to lung cancer in cancer-related deaths among Americans. One in ten people have a close relative who has had the disease and 1 in 18 will be diagnosed with it. 

“We are proud that the Albert Einstein College of Medicine and Montefiore Medical Center have selected a run/walk as the forum for promoting greater awareness of this important health concern,” noted Allan Steinfeld, President and CEO of NYRR. 

“We are pleased and excited to team with our partners in bringing New York City its first-ever run/walk to promote awareness and prevention of colorectal cancer,” said Spencer Foreman, M.D., president of Montefiore. 

“Our students and faculty are known for their social activism and the Colon Cancer Challenge is a wonderful opportunity to extend our community outreach in cancer prevention,” added Dominick P. Purpura, M.D., the Marilyn and Stanley Katz Dean of Albert Einstein College of Medicine.

All three “legs” of the Challenge will take place in Central Park and finish near Tavern on the Green. Information on individual start times and locations can be obtained by calling 1-800-MD-MONTE or by visiting either www.coloncancerchallenge.org or www.nyrr.org.

Check-in and registration will take place at NYRR at 9 East 89th Street in Manhattan on Thursday, March 11 and Friday, March 12, from noon to 7:00 p.m., and on Saturday, March 13, from 11:30 a.m. to 4:30 p.m. Race day check-in and registration will be from 7:00 to 8:30 a.m., at Mineral Springs, in Central Park. 

For additional registration information or to learn how you can devise your own Web page for collecting sponsors for the Colon Cancer Challenge, please log onto www.coloncancerchallenge.org. For general information, also visit www.nyrr.org, or call 1-800-MD-MONTE (1-800-636-6683).